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File #: 22-113    Version: 1 Name:
Type: Agreement/Contracts Status: Consent Agenda
File created: 11/2/2021 In control: Board of Supervisors
On agenda: 1/12/2022 Final action:
Title: Schedule a Public Hearing on the CACVB Operating Agreement Third Amendment
Attachments: 1. Att.A - Third Amended Agreement, 2. Att.B - Draft Ordinance
Date Ver.Action ByActionResultAction DetailsMeeting DetailsVideo
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AGENDA DATE:  1/12/2022




Schedule a Public Hearing on the CACVB Operating Agreement Third Amendment



SUBJECT/PROPOSAL/REQUEST:   Schedule a public hearing to consider the approval of the Third Amended CACVB Operating Agreement


ITEM TYPE:  Consent Action Item


STAFF CONTACT(S):  Richardson, Walker, Kamptner, Bessette, Johnson






REVIEWED BY: Jeffrey B. Richardson


BACKGROUND:  The purpose of the Charlottesville Albemarle Convention and Visitors Bureau (CACVB) is to promote the resources and advantages of the County, the City, and the region pursuant to the terms and conditions of the CACVB Operating Agreement, including marketing tourism, and marketing initiatives that: attract travelers to the City and County, increase lodging at properties located within the City and County, and generate tourism revenues within the City and County. A portion of the Transient Occupancy Tax from each local government funds the CACVB operations. The CACVB Operating Agreement is a legal document outlining the roles and responsibilities of the City of Charlottesville, Albemarle County, and the CACVB Board. The agreement was last amended in Fall 2019 and new terms and conditions were reconstituted to operate a joint convention and visitors bureau. Since 2019, the CACVB Board has had 15 members, including 4 elected officials (2 from the City and 2 from County), the County Executive, City Manager, and the Economic Development Directors from both local governments.  


STRATEGIC PLAN: Economic Prosperity - Foster an environment that stimulates diversified job creation, capital investments, and tax revenues that support community goals through increased tourism.


DISCUSSION:  Since 2019, the CACVB Board has been operating under the Second Amended CACVB Operating Agreement and has successfully increased transparency and engagement with local elected officials. The current CACVB Board indicated that the CACVB operations are in good stead, and the CACVB Board is prepared to move to the next phase of operations. The CACVB Board met on October 25, 2021 to discuss changes to the Operating Agreement. The recommended changes included a reduction in the number of elected officials on the Board from 4 to 2 (1 fewer from each local government), as well as the elimination of the County Executive and City Manager positions. These 4 vacancies will be occupied by local industry representatives appointed by elected officials. The CACVB Board unanimously agreed in principle to those changes, which are included in the proposed draft Third Amended Operating Agreement (Attachment A). The CACVB Board generally agreed that further aligning the CACVB Board composition to include an increase in industry representatives is in the best interest of the community. Industry stakeholders are also supportive of these proposed changes to the CACVB Board.

In addition to changes in syntax and outdated references, the proposed Third Amended Operating Agreement includes language that confirms the CACVB’s commitment to diversity, equity and inclusion; clarifies the process for appointing industry representatives; aligns terms to begin on January 1, 2022; and places limitations on fund balance carryover. 

City Council approved the Third Amended Agreement on December 6, 2021. Subsequent to the City’s approval of the Third Amended Agreement, the agreement was retitled from the Second Amended Agreement to the Third Amended Agreement, three comments were removed, underlining was added to the new language, amendments were tracked in ordinance formatting in place of track changes, and County and City signature blocks were added. Lastly, attached for consideration is a local ordinance that will be inserted into the County’s code of laws to codify this agreement that address issues of local concern.


BUDGET IMPACT: There are no anticipated budget impacts associated with this action.




Staff recommends that the Board schedule a public hearing to consider the approval of the CACVB Operating Agreement Third Amendment (Attachment A).


A - Third Amended Agreement
B - Ordinance