AGENDA DATE: 11/20/2019
TITLE:
Title
Update on the Broadway Blueprint Economic Development Revitalization Plan
BODY
SUBJECT/PROPOSAL/REQUEST: Review progress-to-date and provide direction for next steps on the Broadway Blueprint
ITEM TYPE: Regular Action Item
STAFF CONTACT(S): Richardson, Walker, Kamptner, DeLoria, Johnson, Newberry
PRESENTER (S): Walker, Johnson, Newberry
LEGAL REVIEW: Yes
REVIEWED BY: Jeffrey B. Richardson
BACKGROUND: Part of Albemarle County's investment package for the redevelopment of the historic Woolen Mills site and corporate campus relocation for app-developer WillowTree included $50,000 in funding for an economic revitalization plan along the light industry-zoned Broadway Street. With this funding approval, the Board directed staff to focus on encouraging adaptive reuse and leveraging the unique assets of this corridor for business development. As an economic development revitalization plan, the "Broadway Blueprint" differs from past planning efforts by the County that focus on land-use. Instead, this plan focuses on leveraging public and private investment associated with the Woolen Mills site redevelopment and the relocation of the WillowTree corporate campus to encourage economic vitality, connectivity, and placemaking along the corridor.
STRATEGIC PLAN: Economic Prosperity: Foster an environment that stimulates diversified job creation, capital investments, and tax revenues that support community goals.
DISCUSSION: Staff is utilizing a two-phase approach to developing the Broadway Blueprint. The first phase focused on research and information-gathering, which was completed by a multi-departmental staff team. This team surveyed recent redevelopment in the study area, conducted site visits to other jurisdictions, and compiled the existing policy framework. This phase included engagement with key stakeholders, including the property owners and tenants of the corridor, as well as representatives from the Albemarl...
Click here for full text