AGENDA DATE: 7/6/2016
TITLE:
Title
Charlottesville Albemarle Convention and Visitors Bureau Review Committee Report
BODY
SUBJECT/PROPOSAL/REQUEST: Report on results of first meeting of the CACVB Joint Review Committee
ITEM TYPE: Regular Information Item
STAFF CONTACT(S): Tom Foley, Lee Catlin
PRESENTER (S): Tom Foley, Lee Catlin
LEGAL REVIEW: Yes
REVIEWED BY: Thomas C. Foley
BACKGROUND: In December 2015, the Board of Supervisors and City Council adopted a Joint Resolution regarding establishment of a Review Committee for the Charlottesville Albemarle Convention and Visitors Bureau (CACVB). The Joint Resolution noted the important economic impact of our local tourism industry and the dedication of City and County revenues to support the CACVB as the designated marketing organization for our area. The Joint Resolution stated that the City and County desire to ensure that these dedicated revenues are managed effectively and are producing the desired results, and that it would be beneficial to have the City and County leadership meet to receive information and provide feedback as to CACVB performance. The Joint Resolution directed the County Executive and the City Manager to establish a Review Committee to perform a bi-annual review, analyze CACVB performance and provide feedback to the CACVB director, the CACVB Management Board and to the respective governing bodies after each review committee meeting as to the efficiency and effectiveness of the jointly created and managed bureau. The Review Committee held its first biennial meeting in May, with results of that meeting being provided in this report to the Board of Supervisors and City Council.
STRATEGIC PLAN: Goal 4 - Economic Prosperity -- Foster an environment that stimulates diversified job creation, capital investments, and tax revenues that support community goals.
DISCUSSION: The County Executive and City Manager formed a Review Committee and identified the following work produ...
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