AGENDA DATE: 7/1/2015
TITLE:
Title
Route 29 Solutions Business Assistance Plan
BODY
SUBJECT/PROPOSAL/REQUEST: Discussion on the marketing elements of the proposed Route 29 Solutions Business Assistance Plan
ITEM TYPE: Regular Action Item
STAFF CONTACT(S): Foley, Catlin, McClintic, Graham, McCulley, Burbage
PRESENTER (S): Lee Catlin
LEGAL REVIEW: Yes
REVIEWED BY: Thomas C. Foley
BACKGROUND: On June 3, 2015, the Board considered final recommendations for a Business Assistance Program for the Route 29 Solutions Project. At that meeting, the Board directed staff to begin working on strategies as outlined in the implementation matrix, excluding the marketing and communications workshops, the collective marketing campaign, and the matching grant program. The Board requested staff to provide additional details on these three programs at its July 1 meeting. The Board also requested that staff provide an analysis of a proposal by the Charlottesville Regional Chamber of Commerce that the County erect large temporary signs for businesses impacted by the construction to help inform motorists as part of the County's Route 29 Solutions communication and outreach efforts. Both of these topics are discussed in detail below.
STRATEGIC PLAN: Economic Prosperity: Foster an environment that stimulates diversified job creation, capital investments, and tax revenues that support community goals.
DISCUSSION: Business Assistance Plan - Marketing Elements. Board members requested additional details regarding the marketing elements of the proposed Business Assistance Plan and the justification for why the County should consider funding these particular elements. Based on our research into other communities across the country and on communication and engagement with the business community, staff believes that a comprehensive marketing program is a reasonable and effective method of encouraging customer loyalty and continued patronage of ...
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