AGENDA DATE: 11/4/2015
TITLE:
Title
Place Naming for Route 29/Rio Intersection Area
BODY
SUBJECT/PROPOSAL/REQUEST: Discussion regarding draft recommendation for place naming for the Route 29/Rio Intersection Area as part of the Route 29 Solutions Project
ITEM TYPE: Regular Action Item
STAFF CONTACT(S): Foley, Walker, Davis, Catlin, Graham
PRESENTER (S): Lee Catlin
LEGAL REVIEW: Yes
REVIEWED BY: Thomas C. Foley
BACKGROUND: The Route 29/Rio intersection project is a major element of the Route 29 Solutions Package and involves both short-term and longer-term impacts to traffic patterns and flow in that area of the County. Effective signage that provides clear direction for navigation will be critical during and after construction. As part of the signage program, the Virginia Department of Transportation (VDOT) has been working with its Project Delivery Advisory Panel (PDAP) to develop an overall place naming strategy for the signs. VDOT's marketing research/communications consultant Southeastern Institute of Research (SIR) has developed a suggested place naming strategy, and the PDAP is seeking the County's reaction to that recommendation before an approach is finalized for the signage program.
STRATEGIC PLAN: Goal 1 - Successfully engage citizens so that local government reflects their values and aspirations
DISCUSSION: The place naming strategy established for the Route 29/Rio Intersection project provides the opportunity to not only aid in traffic flow and navigation but also to create identity and a sense of place for this critical commercial and residential area of the County. SIR developed its naming recommendations using a comprehensive approach that applied a variety of research and public engagement tools.
SIR Research Initiative Process
- SIR conducts quantitative survey -Winter 2014 - a total of 400 telephone surveys were completed to gain initial feedback on optimal naming considerations
- SIR...
Click here for full text