AGENDA DATE: 1/12/2022
TITLE:
Title
Schedule a Public Hearing on the CACVB Operating Agreement Third Amendment
BODY
SUBJECT/PROPOSAL/REQUEST: Schedule a public hearing to consider the approval of the Third Amended CACVB Operating Agreement
ITEM TYPE: Consent Action Item
STAFF CONTACT(S): Richardson, Walker, Kamptner, Bessette, Johnson
PRESENTER (S): N/A
LEGAL REVIEW: Yes
REVIEWED BY: Jeffrey B. Richardson
BACKGROUND: The purpose of the Charlottesville Albemarle Convention and Visitors Bureau (CACVB) is to promote the resources and advantages of the County, the City, and the region pursuant to the terms and conditions of the CACVB Operating Agreement, including marketing tourism, and marketing initiatives that: attract travelers to the City and County, increase lodging at properties located within the City and County, and generate tourism revenues within the City and County. A portion of the Transient Occupancy Tax from each local government funds the CACVB operations. The CACVB Operating Agreement is a legal document outlining the roles and responsibilities of the City of Charlottesville, Albemarle County, and the CACVB Board. The agreement was last amended in Fall 2019 and new terms and conditions were reconstituted to operate a joint convention and visitors bureau. Since 2019, the CACVB Board has had 15 members, including 4 elected officials (2 from the City and 2 from County), the County Executive, City Manager, and the Economic Development Directors from both local governments.
STRATEGIC PLAN: Economic Prosperity - Foster an environment that stimulates diversified job creation, capital investments, and tax revenues that support community goals through increased tourism.
DISCUSSION: Since 2019, the CACVB Board has been operating under the Second Amended CACVB Operating Agreement and has successfully increased transparency and engagement with local elected officials. The current CACVB Board indicated that the CACVB operations are in go...
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